Concrete Contractors: 4 Ways to Avoid Undercharging Your Services

Video Transcript

Hey guys, Zachary from Creative Concrete Consulting, hope you guys are having a fantastic day. Just wanted to shoot this quick value pack video about keeping your contracting business from undercharging your services and being lowballed.

 

Maybe that’s (undercharging) is not a bad unique selling proposition when you’re first starting out but after you have some proof of concept there’s definitely a lot better unique selling proposition that won’t affect your margins. 

In my mind, there’s 4. good ways to do this.

 

Number One: Reputation

You can frame it like this, “hey you can hire Joe Blow who might do a good job aesthetically and might or might not have long-lasting concrete but if you want somebody where you know it’s going to look good and it’ll last a while I have this many good reviews and that’s why you should go with me”. 

Number 2, your product.

So rather you know you’re using like MMA epoxy or Esparktic epoxy or just really having the best product on the market is really going to allow you to charge and an appropriate price. 

Number 3, having a lead-generation machine and it kind of falls into two categories number one having options because there are going to be people who are going to lowball you and there’s going to be some people who won’t lowball, so you really want to have options so you can really choose the projects that’s best for your business. 

And then also if you have this lead-generation machine you’re able to bring them to your proof of concept and people will be able to see your portfolio and they’ll want a specific kind of driveway or floor or whatever. 

They’re going to say, “I want that specific one and I’m going to go with this person just because of that and I don’t care about the price”.

Number Two: Your Product

So rather you know you’re using like MMA epoxy or Esparktic epoxy or just really having the best product on the market is really going to allow you to charge and an appropriate price. 

 

Number Three: Having a Lead-Generation Machine

Number 3, having a lead-generation machine and it falls into two categories.

number one having options because there are going to be people who are going to lowball you and there’s going to be some people who won’t lowball, so you really want to have options so you can really choose the projects that’s best for your business. 

And then also if you have this lead-generation machine you’re able to bring them to your proof of concept and people will be able to see your portfolio and they’ll want a specific kind of driveway or floor or whatever. 

They’re going to say, “I want that specific one and I’m going to go with this person just because of that and I don’t care about the price”.

3.1: Have Options

There are going to be people who are going to lowball you and there’s going to be some people who won’t lowball, so you really want to have options so you can really choose the projects that’s best for your business. 

And then also if you have this lead-generation machine you’re able to bring them to your proof of concept and people will be able to see your portfolio and they’ll want a specific kind of driveway or floor or whatever. 

They’re going to say, “I want that specific one and I’m going to go with this person just because of that and I don’t care about the price”.

3.2: Have you Lead Generation take you to your Portfolio/Proof of Concept

Also if you have this lead-generation machine, you’re able to bring them to your proof of concept and people will be able to see your portfolio and they’ll want a specific kind of driveway or floor or whatever. 

They’re going to say, “I want that specific one and I’m going to go with this person just because of that and I don’t care about the price”.

Leave a Comment

Your email address will not be published. Required fields are marked *